Selling garments online in Australia is easier than ever — whether you're clearing out your wardrobe, starting a fashion side hustle, or launching your own curated closet. The key to success? Choosing the right platform for your goals and audience. Here's a local-friendly guide to help you pick the best online platforms for selling garments across Australia.
1. SwapUp
Best for: Designer and high-quality second-hand fashion
SwapUp is an Australian platform made for selling premium preloved garments. You can list items yourself or use their consignment service — they’ll take care of everything from photography to fulfilment.
✅ Trusted resale destination
✅ Focused on quality brands
✅ Offline store in Crows Nest, NSW
✅ Sustainable resale model
🔻 Limited to accepted brands/styles
🔻 Commission for consignment service
2. Depop
Best for: Trendy, vintage, and Gen Z fashion
Depop is ideal for those selling fashion-forward, second-hand pieces. Popular with younger audiences, it’s visual, mobile-first, and highly social.
✅ Easy to use
✅ Great for unique, styled pieces
✅ Strong Gen Z buyer base
🔻 Requires creative presentation
🔻 10% platform fee + PayPal charges
3. eBay Australia
Best for: Broad range — from everyday fashion to designer pieces
eBay Australia offers flexibility with auctions or fixed prices and access to a large local and global customer base.
✅ Huge reach
✅ Seller control over pricing and shipping
✅ Reliable for both casual and serious sellers
🔻 Can be competitive
🔻 Selling fees apply
4. Facebook Marketplace & Local Buy/Sell Groups
Best for: Local, no-fuss transactions
Facebook Marketplace is great for casual selling and quick turnarounds. If you want to skip shipping and meet locally, it’s hard to beat.
✅ Free to list
✅ Easy local pickups
✅ No fees
🔻 Limited buyer/seller protection
🔻 Requires negotiation and time for messages
5. Instagram & TikTok Shops (AU)
Best for: Fashion creators and small-scale sellers
If you already post outfits or create fashion content, converting followers into customers is easier than ever with integrated shopping features.
✅ Built-in audience and visual storytelling
✅ Sell through posts and reels
✅ Great for niche or handmade fashion
🔻 Requires effort and consistency in content
🔻 Business setup required
6. Poshmark Australia
Best for: High street and mid-tier fashion
Poshmark is gaining traction in Australia for fashion resale. Listing is simple, and the app includes social features like “closet sharing” and style parties.
✅ Mobile-friendly platform
✅ Built-in prepaid shipping
✅ Strong resale community
🔻 20% commission on sales over $20
🔻 Smaller audience than eBay or Facebook
7. Carousell (formerly Gumtree)
Best for: Quick, casual selling and budget-friendly fashion
Carousell is perfect for listing second-hand garments without fees. It's straightforward and works well for basic wardrobe clear-outs or selling in bulk.
✅ Free to use
✅ Easy to post and manage
✅ Good for local buyers
🔻 Less targeted to fashion buyers
🔻 May require more effort to stand out
Final Thoughts
Selling clothes online in Australia can be as casual or professional as you like. From curated designer pieces to everyday basics, there's a platform to suit every seller. Start small, experiment with a few platforms, and scale up once you find what works for you.
Tip: Good photos, honest descriptions, and fast communication will make all the difference — no matter which platform you choose.
Also read: Secondhand clothes: How to sell your clothes online
