If you’re a fan of bold prints, sustainable fashion, and statement pieces that turn heads, chances are you’ve fallen in love with Gorman. Over the past two decades, Gorman has carved out a distinctive niche in Australia’s fashion landscape with its artful prints, bright palettes, and playful silhouettes. It’s more than just a clothing label—it’s a lifestyle brand with a loyal following, especially among women who value individuality, creativity, and ethical fashion.
In this article, we’ll unpack what makes Gorman so unique, explore some clothing brands in Australia that offer a similar vibe, and share the best places to shop second-hand Gorman for the fashion-savvy and eco-conscious shopper.
What Makes Gorman Clothing So Unique?
Founded by Lisa Gorman in 1999, Gorman quickly became known for its artistic flair. The brand’s signature style is instantly recognisable and hard to replicate. Here’s what sets Gorman apart:
1. Vibrant Prints and Patterns
At the heart of Gorman’s aesthetic is its love affair with colour and print. From abstract florals to geometric shapes, Gorman collaborates regularly with local and international artists to design exclusive prints for each season. These collaborations ensure that Gorman collections always feel fresh, original, and inspired by art rather than trends.
2. Relaxed Silhouettes
Comfort is key in Gorman’s designs. Expect breezy dresses, boxy tops, oversized knits, and roomy jumpsuits. The cuts are flattering on a range of body types, offering freedom of movement without compromising on style.
3. Sustainability and Ethical Production
Gorman has made efforts over the years to improve its sustainability practices. From using organic cotton and recycled fabrics to publishing transparency reports and supporting ethical production, the brand appeals to conscious consumers who want to feel good about what they wear.
4. Cult Following and Community
Gorman isn’t just a brand—it’s a community. There are online fan groups, social media pages, and entire subcultures built around swapping, selling, and styling Gorman pieces. The brand’s loyal customers, affectionately known as “Gormies,” often collect limited-edition prints and wear them like badges of pride.
Clothing Brands Like Gorman in Australia
If you love Gorman, you’ll be pleased to know that Australia is home to several other fashion labels that share a similar ethos—bold prints, creative design, ethical production, and a strong sense of identity. Here are some brands to check out:
1. Obus
Melbourne-based Obus delivers whimsical prints, practical silhouettes, and thoughtful, sustainable design. Each collection tells a story, often drawing on travel and nature for inspiration. Like Gorman, Obus offers colourful pieces with long-term wear in mind.
2. Nancybird
Combining slow fashion with artisan craftsmanship, Nancybird is beloved for its hand-illustrated prints and soft, natural fibres. From clothing to leather accessories, everything is created with a focus on longevity, function, and artistic flair.
3. Kuwaii
This ethical Melbourne label favours clean lines, timeless tailoring, and quality over quantity. While more minimalist than Gorman, Kuwaii delivers a similar integrity in its design—each piece is made locally and built to last.
4. Magpie Goose
A proudly Aboriginal-owned label, Magpie Goose collaborates with First Nations artists to create wearable canvases of culture and identity. If you love Gorman’s storytelling and statement pieces, you’ll find equal passion and meaning in Magpie Goose.
5. Boom Shankar
Sunshine Coast label Boom Shankar is a festival of colour. Their flowy dresses and bold patterns are often inspired by travels through India and Southeast Asia. With a focus on ethical sourcing and carefree silhouettes, they’re ideal for lovers of relaxed, joyful fashion.
6. Marimekko
Hailing from Finland, Marimekko is a global design icon. Known for its signature Unikko poppy print and striking geometric patterns, Marimekko shares Gorman’s commitment to artistry and wearable colour. Their aesthetic is slightly more structured but equally bold.
7. Ganni
Copenhagen’s Ganni is a favourite for those who love playful, feminine fashion with edge. Known for unexpected colour pairings, contemporary cuts, and an evolving focus on sustainability, Ganni adds a Euro-cool twist to Gorman-style dressing.
8. Dangerfield
A staple of Australia's alt-fashion scene, Dangerfield offers punk, retro, and rockabilly-inspired pieces for bold dressers. Its sister brands—Princess Highway and Revival—offer softer vintage looks with quirky prints that will appeal to Gorman’s loyal fanbase.
9. ELK
ELK is the go-to for Gorman fans looking to transition into more refined, Scandinavian-inspired fashion. Their designs are minimalist yet artistic, made with natural fabrics and a strong focus on ethical production, making them ideal for those who want elevated everyday wear.
10. Mister Zimi
Born in Byron Bay, Mister Zimi offers retro-inspired prints and warm-climate staples. Their signature 70s silhouettes—think swing dresses, wide-leg pants, and wrap tops—paired with vibrant colours, make them a must-have for holiday wardrobes and summer wardrobes alike.
Where to Buy Second-Hand Gorman in Australia
One of the best things about Gorman’s cult status is the thriving second-hand market it has inspired. Whether you're after a past-season piece or looking to build a more sustainable wardrobe, here are some great places to shop pre-loved Gorman in Australia:
1. SwapUp
SwapUp is an online thrift store based in Australia, specialising in second-hand fashion including Gorman, Obus, and other local designer labels. They offer curated collections, quality checks, and a user-friendly platform for both buyers and sellers. It’s a go-to for stylish Australians who want to shop consciously without sacrificing personal style.
2. Facebook Groups & Marketplace
There are multiple Facebook groups dedicated to Gorman Buy, Swap & Sell (BSS), with tens of thousands of members. These communities are great for finding rare prints, connecting with other fans, and getting styling inspiration. Just be sure to follow group rules and check for seller feedback before making a purchase.
3. Depop
Depop is popular among younger shoppers and vintage lovers. Many Australian sellers list their Gorman pieces here, and the app makes it easy to message sellers, negotiate prices, and follow your favourite accounts.
4. eBay Australia
For hard-to-find Gorman styles, eBay is a treasure trove. You’ll often find new-with-tags (NWT) pieces, past-season favourites, and bundle deals. Set up alerts for specific prints or sizes if you're hunting for something rare.
5. Poshmark Australia
While still gaining traction in Australia, Poshmark has become a useful platform for second-hand clothing, including Gorman. You can make offers and negotiate shipping directly with sellers.
6. Brick-and-Mortar Op Shops
If you prefer the thrill of the hunt, op shops in affluent suburbs often stock second-hand Gorman in excellent condition. Keep an eye out at Vinnies, Salvos, Red Cross, and other local charity shops, especially in inner-city Melbourne and Sydney.
Final Thoughts
Gorman’s colourful, creative, and conscious approach to fashion has inspired a new wave of Australian labels—and a community of devoted fans. Whether you're looking to branch out to similar brands like Obus or Nancybird, or you're on the hunt for pre-loved Gorman gems, there are plenty of ways to express your individuality and support sustainable fashion in the process.
In a world dominated by fast fashion, Gorman and its kindred labels remind us that fashion can be fun, meaningful, and mindful all at once. So go ahead—add a pop of colour to your wardrobe and let your clothes tell a story.
Also read: Everything You Need to Know About Gorman Clothing Brand Australia
