Our story

When I moved to Sydney in 2018 with only two suitcases, I promised myself that I would only shop secondhand for my home and wardrobe. Globally, we throw out about 64% of items we bought, so surely there's something out there for me?

But it turned out to be a much bigger task than I thought. It took me forever to browse through op shops. I tried online marketplaces but it was so unreliable. Don't ask me how many times I was ghosted by sellers. Once a guy verbally harrassed me because he couldn't find our meeting location (I'm sorry you can't read maps, my dude... 🤷‍♀️)

Long story short, I felt punished for wanting to reuse. So I set out to make secondhand shopping a much better experience for everyone with SwapUp.

SwapUp's mission to make it so ridiculously easy to buy and sell secondhand, that we make secondhand mainstream.

We're still a small company today, so please please do let us know if there is anything we could do to make our store better for you and the planet.

Thank you for being a part of our journey.

Alifa, SwapUp co-founder (and serial thrifter)