Black Friday has become one of the most anticipated shopping events in Australia, marking the unofficial start of the holiday shopping season. Whether you’re looking to refresh your wardrobe, grab designer pieces for less, or finally buy that pair of boots you’ve been eyeing, Black Friday is the perfect time to do it.
What Is Black Friday?
Originating in the United States, Black Friday falls on the Friday after Thanksgiving and has evolved into a global shopping phenomenon. Retailers slash prices across all categories—from tech to homeware—but fashion remains one of the biggest drawcards.
In Australia, the day has taken on its own personality: a mix of online frenzy and in-store deals, with shoppers eager to score discounts before Christmas.
When Is Black Friday in Australia?
In 2025, Black Friday will be on 28 November. Many retailers start their sales early—some as soon as mid-November—and extend them into the following week, known as Cyber Monday. If you love fashion, it’s worth marking your calendar and subscribing to your favourite brands’ newsletters to get early access.
What Fashion Stores Are Having Black Friday Sales in Australia?
You’ll find massive Black Friday fashion deals across both local and international retailers. Here are some of the top names to watch out for:
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The Iconic – Expect sitewide discounts on popular Australian and international labels.
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Myer & David Jones – Big savings on premium fashion, shoes, and accessories.
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Cotton On, Country Road, and Witchery – Great for affordable wardrobe updates and summer staples.
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ASOS, Zara, and H&M – Perfect if you’re after on-trend pieces or seasonal basics.
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Luxury outlets like Farfetch and Net-A-Porter – Ideal for those looking for designer bargains.
Whether you shop online or in-store, it’s the time to plan your buys strategically—add items to your wishlist early so you don’t miss out when the prices drop.
Why Fashion Lovers Are Turning to Second-Hand During Black Friday
While Black Friday is known for its mass consumption, more Australian shoppers are rethinking their habits. Instead of only buying new, many are using the event to shop consciously—choosing second-hand, vintage, or preloved fashion as an alternative to fast fashion.
Second-hand marketplaces like SwapUp, Venla, and Goodbyes are leading the change by offering curated preloved fashion that looks stylish and modern. At SwapUp, for instance, shoppers can find thousands of high-quality preloved pieces—from brands like Country Road, Gorman, Oroton, and Witchery—at a fraction of the retail price. It’s the smart way to update your wardrobe without compromising on style or sustainability.
From Black Friday to Green Friday: Shopping With Purpose
As sustainability becomes a bigger part of Australia’s fashion conversation, Green Friday has emerged as an eco-friendly alternative to the traditional shopping rush. It encourages people to buy second-hand, repair, or recycle instead of over-consuming.
Platforms like SwapUp take part in this movement by hosting a Green Friday Sale every year, offering extra discounts on curated preloved fashion. It’s the perfect opportunity to score beautiful second-hand pieces while supporting circular fashion and reducing textile waste.
Even if you’re shopping during Black Friday, you can still make mindful choices—by choosing quality over quantity, supporting sustainable retailers, or exploring preloved options through SwapUp.
Final Thoughts
Black Friday in Australia is more than just a shopping event—it’s a chance to refresh your wardrobe, plan your summer looks, and make smarter purchasing decisions. Whether you’re chasing luxury steals or embracing second-hand fashion through SwapUp’s annual Green Friday Sale, this is the perfect moment to combine style with sustainability.
Also read: 🌿 Green Friday: The Sustainable Answer to Black Friday in Australia
