Sass & Bide is one of Australia’s most iconic fashion labels, known for its edgy, contemporary designs that blend bohemian influences with high fashion. Founded in 1999 by Sarah-Jane Clarke (‘Sass’) and Heidi Middleton (‘Bide’), the brand has captivated fashion lovers worldwide with its unique aesthetic. From humble beginnings to international recognition, Sass & Bide remains a staple in the Australian fashion industry. In this article, we’ll explore the brand’s journey, ownership changes, recent developments, warehouse sales, and where to buy second-hand pieces.
Who Owns Sass & Bide?
The brand has undergone several ownership changes since its inception. Initially, Clarke and Middleton held full control of the label, steering it to success with their bold and unconventional designs. However, in 2003, they sold a 50% stake to investors Daniel Besen and David Briskin, marking the first step towards expansion.
A significant shift occurred in 2011 when Myer, one of Australia's largest department store chains, acquired a 65% stake in Sass & Bide for approximately $42.25 million. Two years later, Myer completed its acquisition, taking full ownership of the label. Despite this transition, Clarke and Middleton remained involved in creative roles until their departure in 2014.
How Did Sass & Bide Become Famous?
Sass & Bide’s rise to fame can be attributed to its innovative approach to denim and ready-to-wear fashion. The founders first gained attention in London’s Portobello Road Market, where they sold customised jeans. Recognising the demand for their unique designs, they returned to Australia and officially launched Sass & Bide.
Their big break came in 2001 when they showcased their collection at Mercedes Australian Fashion Week. The bold, statement-making designs stood out, attracting a dedicated fan base. However, a major turning point came in 2002 when actress Sarah Jessica Parker discovered the brand and wore their pieces on Sex and the City. This high-profile exposure propelled Sass & Bide into the international fashion scene, with celebrities like Madonna, Rihanna, Kate Moss, and Beyoncé embracing the brand.
What Happened to Sass & Bide Australia?
Over the years, Sass & Bide has evolved in response to shifting consumer trends. While once a dominant player in standalone retail stores, the brand has undergone restructuring under Myer’s ownership.
In September 2024, Myer announced the closure of 10 out of 14 Sass & Bide standalone stores across Australia. High-profile locations, including Chadstone and Emporium in Melbourne, were affected. The decision was made to focus more on online sales and in-store concessions within Myer, aligning with changing shopping habits. Despite these closures, Sass & Bide remains available online and in select Myer stores, ensuring its loyal customers still have access to its latest collections.
When is the Sass & Bide Warehouse Sale?
Warehouse sales are a great opportunity for fashion enthusiasts to grab high-end pieces at a fraction of the original price. Sass & Bide periodically holds warehouse sales, offering substantial discounts on past collections. However, these events are not held on a fixed schedule.
To stay updated on upcoming warehouse sales, fashion lovers should regularly check the brand’s official website and social media channels. Signing up for the Sass & Bide newsletter is another excellent way to receive notifications about sales and exclusive deals.
Where to Buy Second-Hand Sass & Bide?
For those looking to buy second-hand Sass & Bide pieces, several platforms provide access to pre-loved designer items:
1. SwapUp
SwapUp is a fantastic online thrift store specialising in second-hand fashion. It offers a curated selection of pre-loved Sass & Bide pieces, ensuring quality and authenticity.
2. Local Consignment Stores
Many high-end consignment boutiques across Australia carry second-hand Sass & Bide clothing and accessories. These stores often offer authenticated and well-maintained pieces.
3. Online Marketplaces
Websites like eBay and Depop frequently have listings for pre-loved Sass & Bide items. Buyers should verify the seller’s ratings and authenticity guarantees before making a purchase.
Final Thoughts
Sass & Bide remains a beloved fashion brand, despite shifts in ownership and store closures. With a strong online presence and availability in Myer stores, the brand continues to inspire fashion-forward individuals. Whether you’re looking for new collections or second-hand treasures, there are plenty of ways to access Sass & Bide’s iconic designs. Keep an eye out for warehouse sales, shop second-hand through platforms like SwapUp, and embrace the timeless appeal of this Australian fashion powerhouse.
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