Furla bags are loved for their sleek design, quality Italian craftsmanship, and timeless style — which also makes them a target for counterfeiters. Whether you’re browsing online or shopping second-hand from a boutique in Australia, it’s important to know how to tell if a Furla bag is genuine.
Here’s what to watch out for when spotting a fake:
1. Dodgy Logo Lettering
A fake Furla often gives itself away through poor logo design. Check that the “FURLA” branding is printed or engraved neatly, with letters evenly spaced and aligned. If the logo looks off-centre, smudged, or uneven, that’s a sign it’s not authentic.
2. Cheap or Plastic-like Material
Furla exclusively uses high-quality genuine leather, which should feel buttery-soft and smooth to the touch. If the material feels plasticky, stiff, or overly shiny, you’re probably holding a fake.
3. Uneven Stitching — Especially on the Handles
One of the most obvious signs of a counterfeit bag is sloppy stitching. Authentic Furla bags feature straight, evenly spaced stitches, particularly around the handles. If the thread looks uneven, crooked, or loosely sewn, it’s a major red flag.
4. Missing or Generic Interior Labels
Inside a real Furla bag, you should find a tag that says “Furla – Made in Italy”. Some newer models may also have a serial number or QR code. Fakes often include low-quality or incorrect tags — or skip them altogether.
5. Flimsy Lining
The inner lining of a real Furla should be tidy, durable, and well-stitched. Some bags have the “Furla” logo printed throughout the lining. If it feels thin, cheap, or poorly made, you’re likely looking at a knock-off.
6. Unbranded or Light Hardware
Check the zips, buckles and other metal parts. Authentic Furla hardware is solid, smooth to operate, and usually engraved with the brand’s name. If the hardware feels light, squeaks, or isn’t branded, it’s probably not genuine.
7. Prices That Seem Too Good to Be True
While it’s normal to find second-hand Furla bags at a discount, be cautious of brand new ones sold for a fraction of the retail price. If the price seems too good to be true — especially on unverified websites or marketplaces — it probably is.
8. No Proper Dust Bag or Accessories
Genuine Furla bags usually come with a branded dust bag. Thanks to Furla’s Italian craftsmanship, even the dust bags are designed to last — with quality stitching and strong material. If it’s missing or feels cheap and flimsy, take it as a warning sign.
9. Unverified or Risky Sellers
The safest way to avoid buying a fake is to purchase from trusted stockists. In Australia, platforms like SwapUp offer a range of verified second-hand designer bags — all checked for authenticity before being listed for sale.
Final Tip
If you’re ever unsure, you can use an authentication service or compare your bag at a Furla store. A second opinion is always worth it when shopping designer.
Also read: 5 Reasons to Invest in Furla Bags
