The 1970s was an era defined by bold fashion choices, with styles that embraced individuality, freedom, and self-expression. Whether you're drawn to the flowy boho aesthetic or the more structured disco look, finding the perfect 70 dress can be a fun and stylish adventure.
How to Find the Perfect 70 Dress
Here’s how to navigate your way to the ultimate vintage find.
1. Know Your Style
The 70 was a decade rich in diverse fashion trends, ranging from bohemian to disco-inspired glam. Before you begin your search, it’s important to identify which part of the era resonates most with your personal style:
- Bohemian: Think flowing maxi dresses with floral prints, lace detailing, and earthy tones. These dresses often featured bell sleeves, loose silhouettes, and a laid-back vibe, perfect for a casual yet chic look.
- Disco: For a night out, nothing says 70 like a metallic, body-hugging dress with a plunging neckline or a bold wrap style. Sequins, bright colours, and bold patterns are iconic features of this scene.
- Mod: The early 70 still carried over influences from the ‘60s mod look, with shorter hemlines, bold geometric prints, and a youthful, carefree spirit.
2. Vintage or Modern Retro?
When hunting for a 70 dress, you have the choice of going for an authentic vintage piece or a modern retro-inspired version. Vintage dresses hold the charm of authenticity but can sometimes show signs of wear, whereas retro-inspired dresses offer that 70 look with modern construction and materials. Both options have their merits:
- Vintage: Seek out reputable vintage stores, both online and in-person, like SwapUp or Gronk Vintage. Be sure to check the condition of the fabric, stitching, and overall wear, especially if you're looking for something you’ll wear frequently.
- Retro-Inspired: Many contemporary brands have recreated iconic 70 designs with a modern twist, ensuring durability and comfort without compromising on style. Stores like RetroStar Vintage or Uturn Vintage often mix both original and inspired pieces.
3. Consider the Fabric
Fabric played a big role in 70 fashion. If you’re aiming for authenticity, look for fabrics commonly used during the decade:
- Polyester: The synthetic king of the 70, polyester was a go-to material for disco dresses and jumpsuits. Its wrinkle-free quality made it practical, while its sleek finish gave it that distinctive 70 shine.
- Cotton: For a more relaxed, earthy look, cotton and cotton-blend fabrics were often used for boho styles. A cotton dress with lace or crochet detailing will take you straight back to the Woodstock era.
- Velvet: Often used in eveningwear, velvet exudes luxury and is a classic choice for glamorous occasions.
4. Check for Key Features
To make sure you’re capturing the essence of the 70, keep an eye out for signature features that defined the era:
- Bell Sleeves: Whether short or long, bell sleeves were a hallmark of 70 bohemian fashion.
- High Necklines or Halter Tops: These were popular in both casual day dresses and disco looks, giving a stylish silhouette.
- Maxi and Midi Lengths: The 70 embraced longer hemlines, with maxi and midi lengths being the most popular. These lengths are perfect for a relaxed, vintage look.
- Bold Patterns and Colours: Psychedelic prints, paisley, and floral designs dominated the decade. When choosing a 70 dress, don’t be afraid to go for vibrant colours like mustard yellow, deep red, or earthy browns.
5. Mix and Match for a Modern Look
While hunting for the perfect 70 dress, consider how you’ll incorporate it into your current wardrobe. You can easily modernise the look with simple styling choices:
- Accessorise with Contemporary Pieces: Pair a flowing boho dress with modern ankle boots or a disco-inspired wrap dress with sleek, minimalist jewellery.
- Layering: Add a modern touch by layering your 70 dress with a leather jacket or oversized blazer to create a fusion of retro and contemporary fashion.
- Footwear: Complete your look with shoes that complement the era. Platform heels are a classic 70 staple, while leather sandals or ankle boots can give a modern, wearable edge.
6. Find Reputable Stores
To get the best quality and range, visit reputable vintage stores or online platforms. Places like SwapUp, Depop, or Vintage Sole offer a wide selection of 70 dresses, making it easier to find something that fits both your style and budget. Always check the store’s return policy and make sure to ask questions about the item’s condition, especially if shopping online.
How to Dress Like the 70 with Normal Clothes
You don’t need an authentic vintage wardrobe to channel the 70 vibe. With a few simple tweaks, you can turn your everyday clothes into a retro-inspired look. Here are some easy ways to incorporate the iconic fashion elements of the 70 into your modern wardrobe:
1. Wide-Leg Trousers or Flares
The 70 were all about flared jeans and wide-leg trousers, both of which are still in style today. If you already own a pair of wide-leg pants or bootcut jeans, you can easily give them a retro twist by pairing them with a fitted top or a tucked-in blouse. Look for high-waisted versions to truly capture that iconic 70 silhouette.
2. Flowy Blouses and Tunics
Loose, flowy tops were a staple of the boho movement. Opt for a relaxed-fit blouse with balloon or bell sleeves to give off that free-spirited 70 vibe. Pair it with denim jeans or a long skirt for an effortless yet stylish look.
3. Bold Prints and Patterns
Incorporating 70-inspired prints like paisley, geometric patterns, or florals can instantly transform your outfit. If you don’t have vintage items, look for these patterns in your regular wardrobe, like printed shirts or dresses. Combining bold prints with simple jeans or skirts is an easy way to channel 70 style.
4. Denim Jackets and Skirts
Denim was huge in the 70 and remains timeless today. Pair a denim jacket with wide-leg trousers or a simple top for a retro feel. Denim skirts, particularly in A-line or midi styles, can also bring a strong 70 look when matched with a patterned blouse or turtleneck.
5. Platform Shoes
Platform heels and boots were signature 70 footwear. If you own platform shoes, they are the perfect piece to elevate a casual outfit. Match them with flared pants or a midi skirt for an instantly retro silhouette. If platforms feel too bold for your everyday style, wedges are another great alternative that also echoes 70 footwear trends.
6. Accessorise with Retro Pieces
Accessories can make all the difference when recreating a 70 look. Even if your main outfit isn’t vintage, adding retro accessories like oversized sunglasses, floppy hats, or chunky belts can transform your style. Layering necklaces, scarves, or even adding a fringe bag will give off a bohemian feel without overhauling your wardrobe.
7. Turtlenecks
Turtlenecks were a popular wardrobe staple in the 1970s, often worn as the perfect layering piece under dresses or paired with flared trousers. You can recreate this look easily by styling a fitted turtleneck with wide-leg pants or wearing it under a sleeveless dress or jumpsuit for a fun retro touch.
Final Thoughts
Dressing like the 70 with normal clothes is easier than you think. By blending retro-inspired pieces with everyday basics and incorporating bold patterns, flared trousers, and classic accessories, you can achieve a 70-inspired look without needing a complete vintage wardrobe. Whether you’re going for boho chic, disco glam, or casual cool, these simple styling tips will have you looking like a 70 fashion icon in no time.
Also read: How To Dress Like The 80s With Normal Clothes
