Investing in designer fashion isn’t just about style — it can also be a smart financial move. Many luxury brands either hold their value or even increase over time, making pre-loved designer pieces a hot commodity.
Whether you're looking to downsize your collection or simply want to know which brands are worth investing in, here’s your guide to the designer labels expected to hold strong resale value in Australia in 2025.
Not All Designer Brands Are Worth It — But These Ones Hold Their Value
Cartier
Cartier’s timeless jewellery — especially from the Love collection — remains highly sought-after in 2025. Known for its elegance and sentimental value, Cartier pieces continue to perform well on the second-hand market in Australia. Whether it’s a bracelet, ring or necklace, you can count on these pieces to hold their value.
Chanel
The Chanel 2.55 and Classic Flap bags are prized for their craftsmanship and timeless design. If you own one in good condition, it’s likely to fetch strong resale value with Australian buyers this year.
Christian Dior
The iconic Dior Saddle Bag has made a strong comeback and continues to be a staple on resale sites. Its unique silhouette and fashion heritage make it a solid investment in 2025.
Hermès
Known for the Birkin and Kelly bags, Hermès pieces not only hold their value — they often increase. These ultra-luxury bags are in high demand and can sell for more than their original retail price.
Louis Vuitton
From Neverfull totes to classic monogram accessories, Louis Vuitton’s popularity continues to drive strong resale value. Many pieces retain around 85% of their original price, with some appreciating annually.
Prada
Prada bags like the Cleo or those in Saffiano leather are sleek, durable, and highly desirable in Australia’s second-hand luxury market.
Rolex
A Rolex is more than a timepiece — it’s an asset. From the Submariner to the Datejust, Rolex watches are in high demand and maintain their value, especially with full documentation.
Saint Laurent
Often referred to as YSL, Saint Laurent bags like the Loulou and Envelope styles continue to trend in 2025. Their minimal aesthetic appeals to Aussie buyers seeking everyday luxury.
Tiffany & Co.
Pieces like the Heart Tag bracelet and diamond pendants are perennial favourites. The distinctive Tiffany Blue packaging adds to the appeal, making this brand a consistent winner in the resale space.
How to Keep Your Designer Items in Great Resale Condition
To get the most from reselling your designer pieces in Australia:
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Store them in dust bags or original packaging
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Avoid direct sunlight and moisture
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Clean regularly using suitable products
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Use professional repair or restoration services when needed
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Keep receipts and certificates of authenticity if possible
Also read: Sell Designer Bags Here
Thinking of Selling? Try SwapUp — Online & In-Store in Crows Nest
If you’re ready to let go of a designer piece, SwapUp is your trusted partner for reselling luxury fashion in Australia. Whether online or in person, SwapUp makes the process easy, secure and rewarding.
You can sell directly through their online platform — simply upload your item’s details to receive a quote or consignment offer. They take care of everything from authentication and pricing to listing and shipping.
Prefer a more hands-on experience? Visit SwapUp’s physical store in Crows Nest, Sydney, where you can browse curated second-hand designer pieces and speak directly with their team. It’s the perfect option if you want personalised service or prefer to drop your items off in person.
Whether you’re looking to cash in on a bag you no longer use, or give a designer item a second life, SwapUp is the go-to destination for pre-loved luxury in Australia.
👉 Visit swapup.com.au or stop by their Crows Nest store to get started.
