Co-founder and CEO: Alifa Putri


Alifa Putri Co-Founder and CEO SwapUp


Alifa Putri is the co-founder of SwapUp, an online consignment and thrift store based in Sydney, Australia.

Alifa is a sustainability advocate with experience working in the government, consulting, and non-profit sectors in the US, Indonesia, and Australia. She has a degree in Business Administration and a masters from Harvard Graduate School of Design.

In her spare time, she attends recycling trivias and hunt secondhand everything from marketplaces and op shops.