How Online Thrift Stores Are Changing The Fashion Industry

According to a recent report, Australia has been ranked as the fifth most environmentally conscious country in terms of fashion trends. This indicates a shift away from fast fashion and towards second hand clothing.

For some years now, there has been a growing trend towards vintage shopping, and in 2022, this trend is becoming even more popular., an online shopping site, conducted research which showed that Australians have a strong interest in sustainable fashion, ranking behind only the UK, Ireland, New Zealand, and Iceland in this regard.

The local charity shop provides affordable and high-standard clothing, shoes, furniture, and household objects for Australians who require them. However, due to the growing attraction towards eco-friendly shopping and retro fashion, coupled with the emergence of the #thrifting craze on social media sites such as TikTok and Instagram, there has been a surge in the op shop's popularity.

According to the latest research, the online resale market is expected to expand from $7 billion in 2019 to $36 billion by 2024. Louise Grimmer and Martin Grimmer, two researchers at the University of Tasmania, conducted a study that was revealed via The Conversation. They discovered that 72% of Australians bought at least one piece of thrifted clothing in the past 12 months.

72% australian bought at least 1 second hand clothes in 1 year

Thrift Stores Are Revolutionizing The Fashion Business

The fashion industry has traditionally been associated with high-end designer brands and luxury items, but in recent years, a new trend has emerged: online thrift stores. These stores offer a sustainable and affordable alternative to fast fashion, allowing consumers to purchase high-quality secondhand clothing at a fraction of the price of new items. Let's take a closer look at how online thrift stores are changing the fashion industry.

  • Sustainable Fashion: Online thrift stores provide a sustainable solution to fashion consumption. According to data from, the fashion industry is among the most environmentally damaging sectors worldwide, generating 10% of global carbon emissions and 20% of wastewater from clothing and textile production. Online thrift stores help to reduce these emissions by offering second-hand clothing. This means fewer new clothes need to be produced, which saves water and energy.

  • Affordable Fashion: Online thrift stores provide affordable fashion options for consumers. Many people love the idea of designer clothing, but the high price tag can be prohibitive. Online thrift stores offer designer and high-end brands at a fraction of the cost. This means that consumers can have access to quality clothing without breaking the bank.

  • Unique Finds: Online thrift stores offer a wide variety of unique and vintage clothing. This is especially appealing to consumers who are looking for something different from what is currently being offered in stores. Vintage clothing has a timeless appeal and can add character to any wardrobe.

  • Convenience: Online thrift stores offer convenience for consumers. Shopping for clothes online means that consumers can browse and purchase items from the comfort of their own home. This is especially appealing to those who live in rural areas or do not have access to physical thrift stores.

  • Social Responsibility: Online thrift stores promote social responsibility. Many of these platforms donate a portion of their profits to charitable organizations. This means that consumers can feel good about their purchases and know that they are contributing to a greater good.

  • Waste Reduction: Online thrift stores help to reduce textile waste. The disposal of clothing waste is also having a significant impact on the environment in Australia. It is estimated that around 85% of all clothing waste ends up in landfill, where it takes decades to decompose. Online thrift stores help to reduce textile waste by keeping clothes in circulation.
Also read: How Can The Fashion Industry Be More Sustainable?


Online thrift stores are changing the fashion industry by promoting sustainability, affordability, convenience, unique finds, social responsibility, and waste reduction. As consumers become more aware of the impact of fast fashion on the environment, online thrift stores provide a viable alternative. By shopping at online thrift stores, consumers can make a positive impact on the planet while still enjoying quality fashion.

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